What is Compare Ethics?

Compare Ethics is a tech company that verifies product data to ensure brands have a lower impact on people and the planet. Their team of impact data experts, academics, and legal professionals helps you shop with confidence, knowing you're choosing items that truly make a difference.

How does it work?

Compare Ethics uses advanced technology to verify supply chain data and ensure that a product’s impact is lower than the average alternative.

What data is verified?

Compare Ethics checks a variety of supply chain data, including certifications, standards, life cycle assessments, product compositions, and audits. The technology ensures data accuracy and links it directly to the product. It also ensures compliance with the UK Government’s Green Claims Code (GCC)—learn more here.

What makes Compare Ethics credible

Compare Ethics is an independent organization dedicated to data-driven transparency. The team works with academics, legal experts, and data professionals to verify that brands are accurately communicating their environmental and social impact. An Advisory Council of global legal and policy leaders ensures the technology's accuracy, and Compare Ethics collaborates with governments worldwide to make sure brands comply with sustainability standards.

Why did Run Legacy partner with Compare Ethics?

At Run Legacy, our vision is a sustainable, transparent global running and sports community committed to protecting the planet we love to explore. To make this a reality, we need trusted partners. By working with Compare Ethics, we not only uphold our own high standards but also ensure that the green claims of our brand partners are 100% validated. This gives our community confidence that every purchase from Run Legacy has a genuine, positive impact on the planet.