SUSTAINABLE
PERFORMANCE
LIFESTYLE

Brand and Retail Consultancy

RUN LEGACY BRAND AND RETAIL CONSULTANCY

We believe in creating a more sustainable world. Our home is in the sporting goods market, however our strategies, ethos and relationship building takes us across markets.

Our passion lies in People. Product and Planet.

EXTENSION OF YOUR BUSINESS

We work as an extension of your business. Understanding People is the start. From this our experience and expertise delivers for our clients.

This can look like a one-off consultancy project to a fully retained partnership.

40+ YEARS EXPERIENCE

We understand the challenges faced by both brands and retailers.

This gives us and our clients real competitive advantage. We deliver success and long term effective in the UK and EU market.

BESPOKE SOLUTIONS

We ensure the needs of our clients and our experience are matched. We create bespoke solutions across; brand and sales strategy, retail strategy, sustainability strategy and marketing & PR.

Stories

BEN

A runner, triathlete, and founder of Run Legacy. Performance drives me. So does purpose. I believe the future of sport depends on how we treat the planet we play on. Over the last 20 years, I fostered an enviable community in Run 4 It - winning customer service awards year on year. And continued that momentum into launching brands into the U.K. such as COROS, Topo Athletic and Compressport. I’ve never been satisfied with the first answer — curiosity keeps me moving. Sometimes it’s not the answer that’s missing, it’s the question that needs changing. Run Legacy was built on a simple truth: we can’t keep taking without giving back. The running industry can change — and we’re here to prove it. This is about more than kit. It’s about shifting mindsets. We’re not here to tick boxes. We’re here to make a difference.

Follow Ben on LinkedIn.

PAUL

Soaked in sports retail for over 4 decades, we know run & lifestyle retail well. We’ve nicked enviable market share in retail, maintained the best relationships with owners, buyers and floor staff (Saucony). I created a global campaign for Saucony. Brought PUMA to 750,000 runners a year with the World’s largest Half Marathon and led the second largest European Market for adidas running. I always link the marketing to sales - they live inextricably.

Creating bespoke shop in shop spaces? I worked with the busiest of High street stores (VEJA X Liberty & Selfridges) Entry into the U.K.? No problem. We launched COROS into the U.K. Then an upstart daring to take on the Giants - now worn on the wrists of Eliud Kipchoge, Jacob Ingebritsen and Kilian Jornet.

Becasue there’s no Planet B...

Follow Paul on LinkedIn.

ENDORSEMENTS

From the initial conversations with Ben & Paul we knew that there was a great synergy between Rawvelo and Run Legacy and that it would be the right fit to help us establish a stronger foothold in the running industry.

Their focus on working with sustainable brands and his shared affiliation to 1% For The Planet immediately appealed to us and it was clear that his network and experience across the UK and European markets would be a huge asset to our collaboration moving forwards.

Jason Evans
Co-Founder Rawvelo

We are very excited and satisfied to have the team at Run Legacy as our partners for the UK & French markets and we’re looking forward to a long and great partnership together.

We share the same values and Spektrum fits well in the great set-up that Run Legacy has. The team have quickly demonstrated an ability to build the brand across different sports and countries through new partnerships and their broad network.

Andreas Nilemo
CoFounder and CEO Spektrum Sports

We have been working with Run Legacy for a while now and I also knew Ben from some of his previous roles too.

Ben has a great deal of experience and insight in the running sector and so really understands what retailers are looking for from brands and suppliers.

Run Legacy's current portfolio of products ticks a lot of boxes for us,  in terms of both quality and sustainability too.

Dominic Stead
Owner Sporting Feet - UK
★★★★★

Run Legacy has provided us access to high-end product that performs excellently and holds intrinsic value for the customer with sustainability credentials. Increasingly customers are asking questions about the supply chain and carbon footprint of their purchases, so it is important for us to perform to the highest standards. We buy Pressio, Spektrum, Moggans and Rawvelo from Run Legacy. We have formed a supportive partnership that works for both businesses and the running community alike. In addition, Run Legacy have provided consultancy for Up & Running showing their commitment and value to the running industry.

George Cunningham
MD Up&Running - UK

It is so refreshing and so pleasing to meet Ben’s energy and enthusiasm for impacting positive change across the industry. This passion, matches our own, but his years of experience, knowledge and expertise are unrivalled. Ben and Paul's insights have played an important part of shaping how we present Riixo to runners and communicate that better recovery results in better wellbeing. This project dovetailed another, where he set the pathway to Riixo achieving its Bcorp ambitions.

They are passionate, driven and thoughtful guys. I’m looking forward to working with them on more projects in the future.

Richard Beswick
CEO Riixo Recovery

Work with us

If you share our vision and the idea of working with Run Legacy excites you, please send us a message on the form below and we will come back to you.

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Stories

RUN LEGACY

OUR VISION

“…. A sustainable and transparent global running and sports community, committed to the health of the planet we crave to explore…”

1% For the Planet

We’re a proud member of 1% for the Planet.

It’s important to us to be part of a network of conscious businesses, organisations and individuals.

It’s meaningful to us to be connected with an ecosystem of like minded people that want to leave a legacy that we’re proud of.