Why Veja and Run Legacy are the perfect match for conscious runners

At Run Legacy, we're passionate about partnering with brands that share our commitment to sustainability, transparency, and positive impact. That's why we're thrilled to spotlight VEJA,, a revolutionary footwear company that's redefining what it means to create sustainable running shoes without compromising on performance or style.

The Veja story: running with purpose

Founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, VEJA emerged from a simple yet powerful question: ‘Is it possible to create stylish, high-performance sneakers while respecting both people and the planet?’ The answer, as they've proven over the past two decades, is a resounding’ yes!’.

The name "VEJA" comes from the Portuguese word for "look" – an invitation to look beyond the sneakers, examine how they're made, and understand the impact of our consumer choices. This philosophy of transparency and consciousness perfectly aligns with Run Legacy's mission to promote mindful running and sustainable athletic practices.

Innovation meets sustainability

What sets VEJA apart in the crowded running shoe market is their unwavering commitment to sustainable materials and ethical production:

  • Their running shoes feature innovative fabrics made from recycled plastic bottles and agro-ecological organic cotton.

  • The rubber used in their soles comes from sustainably harvested wild rubber from the Amazon rainforest

  • Each pair incorporates B-mesh, a fabric made entirely from recycled plastic bottles

  • Their production facilities maintain strict fair labor practices and provide living wages

Why Run Legacy chose VEJA

Our partnership with VEJA reflects the values that Run Legacy holds dear. Like us, Veja believes that:

  1. Performance and sustainability can coexist

  2. Transparency in business practices is non-negotiable

  3. Every purchase decision is an opportunity to make a positive impact

  4. Innovation should serve both the athlete and the environment

The runner's perspective

What truly excites us about VEJA  is how they've managed to create running shoes that perform at the highest level while maintaining their environmental commitments. Their Condor 3 and Marlin models have received acclaim from serious runners worldwide, proving that sustainable materials can deliver the comfort, durability, and performance that runners demand.

Looking forward

As Run Legacy continues to grow and evolve, we're proud to align ourselves with brands like Veja that challenge the status quo and prove that business can be a force for positive change. Together, we're helping runners make choices that benefit not only their performance but also the planet we all share.

Take action

Ready to experience VEJA for yourself? Visit our store to explore their latest collection and sign up to our newsletter to join the movement toward more sustainable running. Every step counts – both on your running journey and in creating a more sustainable future for our sport.

Run Legacy is committed to partnering with brands that share our values of sustainability, transparency, and positive impact. Veja exemplifies these principles, making them an ideal partner in our mission to promote conscious running.

Thank you for being curious

The Run Legacy Team

 


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